Released on: October 1, 2008, 9:10 am

Press Release Author: Michelle Blackley/Don't Judge a Book by its Cover

Industry: Entertainment

Press Release Summary: Local Borders to host Starbucks Hear Music founder for
Discussion and Book Signing
October 11, 2008
2:00 PM


Press Release Body: J. Kevin Sheehan will be at Borders/Lancaster, at 2:00 pm on
October 11. He will be taking questions on business, philanthropy and leadership,
and signing copies of his book, A LEADER BECOMES A LEADER: Inspirational Stories of
Leadership for a New Generation (True Gifts Publishing).

A LEADER BECOMES A LEADER is a telling anthology that beautifully captures the
spirit of leadership in the lives of the most consequential leaders of the 20th
Century. Through the course of the book we learn about the commitment to
universal, transcendent human principles that fired the achievements of many of the
20th century’s most important contributors to civilization. The pages are filled
with simple and wise truths, from justice providers to peacemakers, from truth
seekers to seminal innovators. Author and nationally recognized entrepreneur, Mr.
Sheehan brings to life the struggles, the suffering, the failures, and the
achievements of seminal leaders who lifted civilization.

Mr. Sheehan wrote A LEADER BECOMES A LEADER after innovating a mentoring program in
the Massachusetts prison system where he experienced firsthand the powerful effect
of a culture that glamorizes violence and anti-social behavior.

“We appear to be at a turning point in culture and education. Our teachers dedicated
to educating and inspiring people to go beyond themselves compete daily with
elements that popularize negative human qualities and encourage people to turn their
backs on the abiding spirit of our collective civilization. Difficult times demand
that we address an essential question: why leadership, and where does it come from?
It is ours to inspire the next generation.”

An award-winning entrepreneur and accomplished philanthropist, Mr. Sheehan has a
keen interest in the problems of educating youth, especially young people in
trouble, after innovating a tutoring program for the Boston Youth Prison system. He
currently serves as the Executive Director for the Cambridge Housing Assistance
Fund, an organization that successfully transitions 200 families and individuals
from homeless shelters to permanent housing every year.

Mr. Sheehan is the founder of Starbucks Hear Music, a seminal music brand that has
been heralded for two decades, redefining the music landscape with impact that has
been felt around the world in over 44 countries. Mr. Sheehan has been featured in
publications, such as The New York Times, Forbes Magazine, Fast Company, The
Washington Post, The Boston Globe, The Boston Herald, and many others. He is a
graduate of Yale University and holds an M.B.A from Harvard Business School where he
was named “Entrepreneur of the Year” for business planning Mr. Sheehan was raised in
Louisville, Kentucky and Washington, D. C., and currently resides outside of Boston,
Massachusetts.

A LEADER BECOMES A LEADER: Inspirational Stories of Leadership for a New Generation
(True Gifts Publishing, ISBN 978-0-9796701-0-7) Available August 2008
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